What is Phygital? Phygital is the combination of technology and marketing experience bridging the gap between the digital and real worlds. But the term is more widely used to entail a shopping experience. The customer experience journey is pertinent and critical to the success of Phygital marketing tactics. Investing time…
Understanding the scope of the internet of things in the Indian context and how it can benefit the country As the saying goes, “Change is the only constant”. Futuristic technologies such as the Internet of Things (IoT) are no exception and are all set to transform our lives and bring…
Introduction Internet of things(IoT) is a very common word these days. Technology is reshaping the world in unprecedented ways. The Indian government and corporate leaders must seize the opportunities presented by technology. They need to consider its implications for the future of labour. We know how Covid-19 has taken India…