Introduction The whole world is still reeling from the aftermath of the global pandemic even after nearly eighteen months. Retail is one of the worst affected business segments across the globe coupled with the challenges and threats posed by E-Commerce. This is a watershed moment for retail and they have…
Smart Vending Machines- what are the growth factors. The Smart vending machines business in India is expected to experience robust growth in the next five years. The key drivers contributing to this growth are the growing retail industry and urbanization. The traditional formats of the Indian retail industry have been…
What is Phygital? Phygital is the combination of technology and marketing experience bridging the gap between the digital and real worlds. But the term is more widely used to entail a shopping experience. The customer experience journey is pertinent and critical to the success of Phygital marketing tactics. Investing time…